Full art direction for the maison’s 40th-anniversary campaign: photography, set, typography, and a film grade that took four weeks and one very good argument.
Lena
Petrova–
Santos
Art Director · Studio & Exhibition
I direct the way things look when no one is pointing at them. Twelve years across fashion, gallery, and the loud end of advertising. Currently accepting art-direction and creative-director work.
Selected clients — Maison Aubert
— Vela Fashion
— Guggenheim-esque
MMXIV – MMXXVI
Selected Work
01 / ProjectsA twelve-page spread built on two colors and a lot of negative space. The client wanted “luxurious.” I gave them “quiet.” They kept quiet.
Record
02 / Studio2023 – NOWFreelance & project
Independent Art Director
Petrova–Santos Studio · Manila / Paris
2019 – 2023Fashion & beauty
Senior Art Director
Halo–And Co. · Paris
2016 – 2019Exhibition graphics
Designer
Bayside Gallery · Manila