Hi, I’m Diego — nice to meet you.
I help small teams ship software they’re proud of.
Founder and product consultant in Atlanta. For a decade I’ve been the person who finds the one change that unblocks everything — in the product, the process, or the room.
The Road So Far
Founder, Alvarez Consulting
Atlanta, GA · remote-first
Advising seed-to-Series-A teams on product focus, team shape, and the operational habits that survive contact with growth.
11 teams advised · 3 launched while we worked together
Head of Product, Sunbird
Fintech · Atlanta / remote
Took the core money-movement product from a private beta to 200k monthly users. Built the product org from 2 to 14.
Onboarding completion up 4.1x in 18 months
Engineer → PM, two startups
Accra → Atlanta
Shipped my first product at a logistics startup, moved into product management, and learned that the best sprint review question is “what did we learn we don’t need?”
B.S. Computer Science
Ghana / USA · exchange year in Accra
The exchange year is still the best product decision I’ve made. Everything about how I work with different kinds of teams started there.
Selected Work
The 90-Day Plan
A repeatable product reset I run with teams that’ve lost their thread. Week 1: truth. Weeks 2–6: bets. Weeks 7–12: proof.
Sunbird Onboarding
Redesigned the activation flow for new businesses. The version that shipped is 60% of the original — and four times as good.
Talks & Workshops
“Hire for the second year” (SaaStr-adjacent meetup), “The product org in a T-shirt” (Atlanta PM meetup, recurring).
Writing & Notes
Strategy
The 90-day plan, annotated with mistakes
Where the framework worked, where it didn’t, and the two teams it flat-out failed — including why.
Hiring
Hire for the second year, not the first
Your first-year candidate list is probably hiring the wrong person. A framework for interviewing for the role they’ll have at 24 months.
Consulting
Consulting notes: what actually changes
After 11 teams, the short list of interventions that survive contact with reality. It’s shorter than you think.
Craft
The product org in a T-shirt
What a healthy small product team actually looks like on a Monday morning, drawn from the org charts I’ve watched stop hurting.
Your team’s next 90 days shouldn’t be a mystery.
Intro calls are free, honest, and always end with a written summary.
Diego Alvarez-Mensah · Atlanta, GA · LinkedIn · Substack · updated August 2026